Evaluate the strategy of Mcdonalds. (A company analysis) Marketing Essay

Evaluate the strategy of Mcdonalds. (A company analysis) Marketing strategy - Essay showcaseSince the opening of its first store in 1955, the McDonalds corporation has become extremely sophisticated in most aspect of its business strategy. During the companys expansion years which has resulted in the placement of more than 30,000 stores worldwide was the bursting charge they employed in choosing their locations. Whether one is a retailer, restaurant owner, financial institution or aim restricted business, devising intelligent and informed location decisions is critical to a companies success. The process of informed and intelligent put selection from a business location is neither happen-stance nor rule of thumb it now includes such things as, measure market potential for entry and expansion, setting revenue and market share goals, determination of optimal site development strategy in new markets, understanding critical drivers of site performance and success, identification of what products and function to be offered at a particular location, and determining the most appropriate concept and prototype for a given location. Todd Spangler, in his piece, Keeping the Data Ahead of the Curve, he mentions the methods being used by companies making their location decisions, he points out that Mc Donalds uses geospatial data to scope out locations for new stores, weighing demographic data like population density and income. (Spangler)